Villa Bibbiani, together with Chianti Wine Consortium entered the Chinese market this week – participated in two events, Interwine Guangzhou 2020 (9-11 November – Canton) and QWine 2020 (14-16 November – Qingtian). Both in Canton and Qingtian, Villa Bibbiani presented its five labels together with other Tuscan companies, offering a tasting of Chianti Montalbano and other wines such as Sangiovese and Cabernet Sauvignon.
Interwine Guangzhou 2020 attracted more than 50,000 professionals and industry buyers. Interwine is a real platform for wineries, importers, distributors, trade associations and sommeliers from all over the world to create networks in the wine world in China 365 days a year. At this event, Villa Bibbiani was one of the wineries accompanied by the Chianti Consortium.
QWine Expo is the first international fair in the Asian market where Italian wine really plays a leading role, the Chianti Consortium also lead the sprint of this Italian wine movement in the East. Chianti has been experiencing a truly important commercial development in the Chinese market in recent years and these events for Villa Bibbiani are certainly an opportunity to make itself known.